Huispunt Dynamic, smart branding for a brand new service.

Huispunt is a new, ambitious company that deals with drawing up all kinds of certificates, including asbestos certificates, EPC/KEI, etc., for both the private and B2B market.

Image project Huispunt | Gezien - Visual identity & branding studio in Bruges

For this brand concept, Gezien opted for a fresh ‘straight forward’ image: clear and concise. The Huispunt symbol is the literal translation of the words HOUSE and POINT.

Image project Huispunt | Gezien - Visual identity & branding studio in Bruges
Image project Huispunt | Gezien - Visual identity & branding studio in Bruges

We also chose two extra elements: the cloud and the exclamation mark. The cloud represents thinking bubbles above people’s heads when they are dealing with the purchase or sale of a property. Certain certificates are required and that sometimes causes headaches. The cloud also refers to the sickening asbestos dust.

The second element is the exclamation mark. It is made up of the elements of the Huispunt brand symbol. It emphasizes the importance of the services offered. Huispunt stands out and appeals. The company stands out from competitors in the sector and exudes credibility and professionalism.

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