Freddies is an established value in Bruges for anyone who likes a tasty, quick bite to take away.
The business is run by two cool, energetic personalities. However, something was not right with the look & feel of the case. The character and soul was not what you felt in their restaurant. That is why it was decided to develop a rebranding.
As a graphic concept for the rebranding, Gezien opted for an exuberant feeling, lots of color and, above all, loads of fun! This translated into a young, cheerful and personal tone of voice. In the meantime, we strengthened the link with Freddy Mercury, who inspired the name.
Freddy = power, strength, color
cool, playful font for the logo with Freddy as the basis
surrounded by the ‘beams’ that represent the spotlights and energy. Vibrant and at the same time soft colors, finished with cheerful elements that boost the level of ‘happyness’.
This translated into a young, cheerful and personal tone of voice. In the meantime, we strengthened the link with Freddy Mercury, who inspired the name.
Freddy = power, strength, color
cool, playful font for the logo with Freddy as the basis
surrounded by the ‘beams’ that represent the spotlights and energy. Vibrant and at the same time soft colors, finished with cheerful elements that boost the level of ‘happyness’.
Of course, all flyers, menus and posters also received a complete makeover. Our rebranding was extended in all facets. The rebranding has increased the success of the business and increased the customer base.
Of course, all flyers, menus and posters also received a complete makeover. Our rebranding was extended in all facets. The rebranding has increased the success of the business and increased the customer base.
