A powerful branding & visual identity

Demdito is a clothing brand that is worn by both men and women. It is a gender neutral brand, created by a young, talented student from Bruges. His idea had been in his head for some time and it was time to breathe life into it. So Demdito is ready to go out into the world.

Equality = The same = (i)demdito

We were looking for a font that met these characteristics. We also looked for a brand symbol that emphasizes this. We arrived at a circle and the equals sign that reinforce each other. The result is a very simple yet very significant brand symbol with great recognisability.

Gender equality can no longer be ignored in our society and certainly not among the upcoming generations. In this context, it is an added value that the logo is future-proof.